Brisbane overtakes Gold Coast for unit sales

In a shift that’s turning heads in the property market, Brisbane has officially overtaken the Gold Coast for unit sales, positioning the Queensland capital as one of Australia’s most dynamic real estate hotspots in 2024.

According to the latest analysis by CoreLogic, Brisbane recorded one of the highest unit transaction volumes across the country in 2023, surpassing the traditionally strong-performing Gold Coast corridor. With a robust increase in unit sales, lower median prices compared to Sydney and Melbourne, and strong interstate migration, Brisbane is fast becoming the investment epicentre in Queensland.

📈 Why Brisbane Is Booming in Unit Sales

Brisbane’s unit market has soared for several key reasons:

Affordability: Compared to other Australian capitals, Brisbane units remain relatively budget-friendly, with median unit prices sitting around $513,000.
Population Growth: As interstate migration continues to favour Queensland, particularly from NSW and Victoria, demand for housing close to city centres is rising sharply.
Infrastructure Investment: Major developments such as the Cross River Rail project and preparations for the 2032 Brisbane Olympics are turning the city into a modern urban hub.

📍 Brisbane’s Hottest Suburbs for Unit Buyers

The report identifies several key suburbs driving Brisbane’s performance in the unit market. Leading the charge are:

South Brisbane: High supply and strong rental demand from university students and professionals make it a lucrative location.
Fortitude Valley: Known for lifestyle and entertainment, this trendy suburb attracts both owner-occupiers and investors.
Brisbane CBD: With growing demand for inner-city living, CBD units are increasingly popular with investors wanting stable rental yields and long-term capital growth.

💼 Investor Tip: Why Now Could Be the Right Time to Buy in Brisbane

As Brisbane takes the lead in unit sales, investors are eyeing this moment as an entry point before prices climb further. The city’s average unit values grew by 6.7% year-on-year, outpacing other major cities and showing strong signs of continued momentum.

If you’re an investor looking to capitalise on Brisbane’s growth, consider:

Exploring off-the-plan units with strong projected rental returns
Opting for properties near transport and employment hubs
Taking advantage of relatively lower holding costs in the Queensland market

🔄 Brisbane vs. Gold Coast: A Changing Real Estate Landscape

While the Gold Coast has long been a favourite for lifestyle and holiday buyers, Brisbane’s mix of affordability, infrastructure, and economic stability is proving to be a magnet for more consistent, long-term demand. This could indicate a possible shift in where future capital flows will head — from traditionally leisure-focused property markets to growth-driven urban centres.

🔍 Final Thoughts: Brisbane is Solidifying Its Spot as a Property Powerhouse

For buyers and investors alike, Brisbane’s surge in unit sales is a clear signal. With the market trending upwards and infrastructure continuously improving, Brisbane now combines livability with profitability.

Whether you’re a seasoned investor or just starting out, Brisbane’s thriving unit market poses a compelling opportunity for 2024 and beyond.

💡 Recommended Tools for Property Investors

realestate.com.au Invest – Track suburb growth, rental yields, and market trends.
Domain Property Profile – Get in-depth analytics on any property you’re considering buying.
RP Data by CoreLogic – Comprehensive pricing history, suburb comparisons and forecasting tools.

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